Revitalizing this trusted legacy brand, and reconnecting it with a new generation of moms. Through in-depth research and audience analysis, including understanding their growing skepticism about medicating their babies, I produced a strategic framework that emphasized Mylicon’s safety, gentleness, and reliability leading to the Nighttime social campaign.

This campaign highlights the brand's heritage while addressing modern parental concerns, driving trial and reinvigorating Mylicon’s relevance in the marketplace.